Drove GTM efforts for a large new product release that will shift the company direction, expand to new personas, and open additional TAM

Led enablement training and planning to educate and prepare sales and customer success teams

Mapped customer journeys, outlined steps by buyer personas and built interactive, guided demos for lead qualification and conversion

Conducted market and customer research to identify new use cases and stay up to date on a rapidly evolving competitive landscape

Positioned a complex cybersecurity product into messaging that resonates with target buyer personas to differentiate product in market

Enabled sales team and influenced roadmap by conducting competitive market analysis to understand and effectively communicate value statements and positioning

Managed a four-month project with a third party research firm to validate product market fit and prioritize features for a future roadmap product

Influenced the product roadmap by conducting a thorough TAM analysis using ZoomInfo industry data and existing customer segmentation

Communicated value and position to sales and customer success teams and developed tools to support selling proces

Supervise the planning and development of B2C SaaS products that enable patient education for various health procedures (cataract removal, LASIK, hip/knee/spine surgery, breast augmentation, dental implants, etc.)

Craft targeted marketing content and strategies based around buyer personas

Define KPIs and success metrics for two-sided market SaaS product suite

Conduct customer interviews, end-user interviews and A/B tests to further understand user needs

Studied market trends and user feedback, extrapolated data to understand customer needs and presented key insights to management and stakeholders

Lead strategist and client-facing consultant for companies including Johnson & Johnson, Alcon, Allergan, AdventHealth, Global Med, Revance Aesthetics, Galderma, Natrelle, Merz, Allergan, and Docs Education

Lead Rapid Prototyping sessions to develop new product prototypes to test with customers, which were then added into the product roadmap

Review new features and requirements to add into product roadmap based on client need

Owned and managed all marketing tactical creative, social media, publicity, digital and offline advertising, and communications initiatives

Was lead architect for companies including Johnson & Johnson, Alcon, Merz, AdventHealth, Global Med, Revance Aesthetics, Allergan, and Docs Education

Relocated to Boise, ID headquarters for 6 months in 2021 to guide, coach and mentor team members during a period of heavy team growth

Provided technical guidance for solutions and translated customer’s business requirements to systems and technical requirements

Developed client mobile marketing, message and automation strategies

Sold additional consultation hours and services to SaaS customer base

Worked closely with MOBIT product manager to translate business needs and product requirements into new features and solutions for customers.

Provide consultation and services around client website, mobile marketing, automation, analytics, branding, SEO, social media, reputation management, ad spend, print, graphic design, etc.

Conducted market research; sales forecasting, provided product counsel by mix/ packages/colors, developed marketing and sales spiff strategies, and ensured utilization of advertising funds

Drove digital performance for General Motors of Canada dealerships through the use of SEO, digital advertising, OEM alignment, social media, and website optimization for both English and French websites