Built go-to-market strategies to drive 36% YoY business growth from 2024-2025 (doubling the previous 17% YoY growth from 2023-2024)

Identified need for repricing/repackaging through competitive analysis and influenced roadmap to close gaps and differentiate packages. Moved from losing 84% of 2023 deals against top competitor to winning 61% by 2024 (+145% YoY win rate). Increased overall competitive win rate from 35% to 51% (+16% YoY win rate)

Increased ASP (average selling price) by 41% from 2023 Q4 to 2024 Q1 through a full repricing/repackaging project – shifting to a Good/Better/Best model to compete with low-priced market players while adding value and future vision in higher-tier packages

Cut entry-tier package implementation time by 25% through a self-serve model

Positioned a complex cybersecurity product into value-based messaging that resonated with target buyer personas and identified key use cases

Defined wireframes and tested prototypes with customers for a new product being developed from scratch to determine how features would be prioritized into roadmap

Supervised planning and development of B2B SaaS products that enabled patient education for various health procedures (cataract removal, LASIK, etc.)

Defined user and buyer personas and positioned messaging by segment

Conducted customer interviews, end-user interviews and A/B tests to further understand user needs and feedback for a two-sided market (medical practice/patient)

Relocated to Boise, ID headquarters for 6 months in 2021 to guide, coach and mentor team members during a period of heavy growth

Lead strategist and client-facing consultant for high-value accounts with contracts up to $1 million including major clients such as Johnson & Johnson, Alcon, Allergan, AdventHealth, Revance Aesthetics, Galderma, and Merz

Provided technical guidance for solutions and translated customer’s business requirements to systems and technical requirements by designing wireframes and prototypes

Developed mobile marketing and automation strategies for a wide range of clients

Partner with product management to communicate customer feedback for new product features and solutions

Sold additional consultation hours and services to SaaS customer base

Deliver services for client websites, mobile marketing, automation, analytics, branding, SEO, social media, reputation management, ad spend, print, graphic design, etc.

Conducted market research; sales forecasting, provided product counsel by mix/ packages/colors, developed marketing and sales spiff strategies, and ensured utilization of advertising funds

Drove digital performance for General Motors of Canada dealerships by optimizing SEO, digital advertising, OEM alignment, social media, and websites for both English and French websites